Aidacare Healthcare Equipment

MID-WEIGHT GRAPHIC DESIGNER

October 2023 - April 2024

I worked as a graphic designer for Aidacare Healthcare Equipment. Working collaboratively and independently, I primarily produced creative design solutions within branding guidelines for print and web formatting and turned technical information and product features into functional, effective product documentation and marketing materials. I predominantly used programs such as Indesign, Photoshop, and Illustrator for creation, layout and editing. I designed conferences, exhibitions and training events- from the stands to merchandise and everything in between, as well as materials across various platforms such as signage, digital and print.

For projects I took on, I managed the end-to-end processes for signage design, production, and installation, as well as the creation of design briefs and coordination with external designers, obtaining quotes, maintaining a signage schedule, and overseeing installations

My role included contributing to the development of compelling marketing copy through editing and formatting for various communication channels, such as customer service collateral, event promotions, and social media.